Saturday, October 09, 2010

SEO - CookBook

Im pretty sure many of you guys are wondering what SEO means. Well here is the answer:  Search Engine Optimization (SEO)
Everything I've learned about this subject is because I'm a member of Photoshelter (the best place for professional photographers)
Here I'll share with you (a bit) what they tough me.

If you’ve spent more than an hour on the Internet, you have probably visited a
search engine. Maybe you searched for a camera, or a restaurant, or a DIY video on how to power wash your deck. No matter the search, your experience was the same: You searched, found a set of results, clicked on one of the top results, and were on your way. In the information society, search engines are a part of our ingrained behavior.

When a photo editor searches for an image or a bride-to-be looks for
a local wedding photographer, the process is no different. We have all
become reliant on search engines.

Over 3 billion searches are conducted on Google daily. 

A disproportionate number of users click on the top 3 search results on
each of these pages. In other words, if your website isn’t showing up on
the first search page for a relevant term, you’re potentially losing out
on a tremendous amount of free website traffic. In classic marketing
parlance, SEO helps build your visitor “funnel,” and the wider your funnel,
the more likely you are to convert people into paying customers.
Search Engine Optimization (SEO) is a technique that helps your website
rank higher in searches on Google and other major search engines. The
better your ranking for specific keywords, the more likely that you are to
drive traffic to your website, which leads to more potential new business.
This guide is designed to familiarize you with the inner workings of search
engines and give you a systematic approach to improving your SEO. The
first version of this guide, released in 2009, was downloaded thousands of
times by photographers (and companies) across the industry. While the
base principles of SEO remain unchanged, we’ve revamped our toolkit
for 2010 to integrate current search engine practices and algorithmic
changes (which are bound to change again as the web evolves!).

Marketing Pre-Internet
In the past, photographers used outbound marketing techniques to get to their audience: calling customers, sending postcards, or appearing in person at events (e.g. portfolio visits or youth sports photography sales). These “active” techniques are still important in an overall marketing
strategy, but the rise of the Internet has also created inbound marketing opportunities. But this is not only for photographers. the know how about SEO applies for every single business in the world. No matter how tiny your biz is...from a Dog Walking person to the biggest multibillonaire company on earth.
Im focused on what it matters to me what Photoshelter team wrote in my new professional  life. It might looks like im promoting PS and at some point I am, because I'm part of it and I really believe that there's no other place for photographers than there. So, if you really wanna boost your photo biz let PhotoShelter power your business online!

Ok, getting back to the point...

SEO is like jumping into the path of a prospective client exactly at the
moment they’re looking for someone like you. A user searching for
a wedding or fashion photographer is a qualified lead, and having good SEO
increases your likelihood of turning that lead into a client.

Stay tunned for more
Join PhotoShelter & Save!

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