Thursday, May 21, 2009

Assignment Photography - Basics lV

STEP BY STEP (Chapter V)

E. Price out the usages.

F. Buyouts. Tell your client that a buyout is not a problem but that the fee is going to be much higher. Ask them if they are sure they want a buyout or do they just want to pay for the rights they really need. One photographer might charges his day rate plus 100%. His day rate is high ($5,000) so if your day rate is lower you might want to increase the percentage for the buyout. For this price he gives them the copyright because most of the things he is shooting are time dependent and specific products which are pictures that can't be used by the photographer anyway. Another photographer charges the yearly rate for the usage times five (same as a five year usage).

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