Saturday, November 01, 2008

Assignment Photography - PhotoQ Basics

STEP BY STEP
STEP 1 - INITIAL CONTACT

A.-
Create a pleasant atmosphere.
B.- This is a biz meeting and you're the host
C.- A friendly attitude may ultimately get you the job

STEP 2 - GET CONFIRMATION

A.-
Ask the client if they're asking for a bid or an estimate. Competitive bids are
requested when price alone is the deciding factor. Once you bid a price you're stuck with that price and are obligated to it
.
I NEVER BID
. I give them my best estimate, then they pay what it actually costs. With an estimate you have more flexibility depending on the nature of the project. Put on an estimate that the final billing will reflect the actual cost of the shoot. Ask the client to email/fax you the exact parameters of the job after you discuss them so you're biding or estimating against the same job as the other photographers.

B.- Who is the client? Will you be dealing directly with the client's company, an ad agency or design firm? If it is a new client calling you ask about their company.
What is the nature of the company¿ How long they have been in business? Who do they market to?
Get the name, phone number and address of the person calling you.

C.- Decide if this is a serious bid or if the client is mining for prices. have they seen your work? What did they like about it? What is it about your work that fits this particular assignment?
This will help you to get a sense about the potential of you getting this assignment.

Stay tuned for the next post...

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